VDMA – German suppliers with joint pavilion

CHINA • On the day of the opening, more than 28,000 visitors came to the Shanghai New International Expo Center where about 1,000 exhibitors presented the latest printing and paper technology on 110,000 square metres.

10% more visitors than to the opening of the previous trade fair, a 40% increase of the number of exhibitors and a 34% increase of the exhibition space clearly show the dynamic growth of the “All in Print China“. According to the organizers, the number of visitors from 24 to 28 October totalled 100,933 (+ 31%) signifying a new record in visitor numbers for the “China International Exhibition for All Printing Technology & Equipment.”


Ten machinery manufacturers at the German Pavillon

The German manufacturers of printing and paper technology offer solutions that are essential for the suppliers active in packaging printing and the web-to-print business. The export volume of EUR 565 million in 2017 was based on a 44% surge in growth. This trend continued in the first half of the year 2018. Exports grew again by 30.8% and reached nearly EUR 370 million within just six months.

Ten machinery manufacturers took advantage of this offer and presented themselves under the label “Made in Germany” in the German Pavilion. “We were pleased to welcome a consistently high number of visitors during the total fair,” stated Dr. Sven Breitung, who coordinated the stand on the part of the VDMA. Kenny Lam, marketing coordinator of Kury Hong Kong Ltd. noted as positive results the promising new contacts as well as the possibility to maintain existing customer relations and pointed out that this success was also due to the support given by the VDMA and PrintPromotion both in the run-up to the fair and during the fair.

Promising market forecasts

According to forecasts, the market volume in China will probably grow to more than USD 200 billion in the course of this decade already – and then keep on growing at annual rates of approximately 6%. “In 2017, China was the second largest export market for the German printing and paper machinery manufacturers with an export volume of EUR 565 million,” said Dr. Markus Heering, Managing Director of the VDMA Printing and Paper Technology Association and PrintPromotion GmbH, adding that a German Pavilion had been organised again in order to make it easier for the member companies to participate in the All in Print China and get access to this important export region.

There is a significant demand for modern, automated solutions in China. The turnover of the countrs Chinese printing industry amounted to approximately 180 billion US dollars in 2017, of which packaging printing accounted for almost four fifth. Driven by the growing urban middle class with its increasing propensity to consume, consistently strong further growth can be expected in the future as well. In addition, the web-to-print business is seen as a driver of growth. In both market segments, the suppliers are dependent on highly flexible, largely automated solutions in order to be able to offer their customers convincing print quality despite the growing time and cost pressure. Especially global markets demand international quality standards – and do not accept any downscales in this respect.

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