UK • Atlas Converting Equipment Ltd. has announced the appointment of Philip Nichols as its new Marketing & Communications Manager for both the Atlas and Titan brands of slitter rewinders. Nichols will replace Roger Astell who is taking an early retirement at the end of the year.
With a background in electronic engineering and several years’ experience marketing technology products within, Philip Nichols brings both traditional and digital marketing experience to the company.
Therefore, Atlas Converting argues that it will focus on delivering targeted campaigns and content. In doing so, the company intends to drive engagement and clear communication of both brands and product value propositions to the global converting market.