BASF completes product range of “Firemist Velvet” brand

New effect pigments for printing inks

GERMANY • With Firemist Velvet Gold” and “Firemist Velvet Russet”, BASF has launched two new effect pigments worldwide. Both color shades complete the Firemist Velvet series, which also includes pearl (white), bronze and copper pigments.

According to the chemical company, the product family offers manufacturers of decorative interior paints with an aged effect and an attractive textured surface.

In addition, BASF argues that the appeal of the effect pigments of the Firemist Velvet range lies in their novel effect: When exposed to indirect lighting they appear matt whilst direct lighting produces a gently sparkling effect.

The effect pigments can also be used for the production of printing ink for sophisticated designer packaging – for example for cosmetics or wrapping paper and boxes. Further fields of application are classy looking wallpaper as well as surface coating for metal and plastic.

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