PRIMIR – Eight print industry studies, summer meeting
USA • PRIMIR, the Print Industries Market Information and Research Organization, the research unit of NPES, announced eight new research studies completed in 2015 are available to the general public. It also announced its summer meeting will take place 22-24 June at the Hyatt Place Downtown in Denver, Colorado.
The studies include:
- U.S. Market Trends for Flexographic Printing, in which flexography is examined in depth to provide an understanding of opportunities and threats through 2020. A key focus area is flexible packaging (corrugated is excluded) for the food, beverage, medical, bag, industrial, and other segments (as defined through the study) with analysis of quality/image requirements. This study addresses adoption rate vs. other processes, environmental issues or regional bans, life cycle cost, technological advancements and trends in presses, consumables (adhesives, doctor blades, plates) substrates and inks. Also addressed are process enhancements including digital, coatings and screen.
- Wide Format Inkjet Printing Trends & Opportunities, which provides a definition of wide format including market size, equipment, markets, etc., identifies equipment and media currently in use, and explores emerging trends in technologies and applications. Covering both analog and digital processes, the study sizes the market (both historical and three to five years hence); identifies typical vertical markets utilizing wide-format printing; evaluates workflow; provides data and analysis of equipment installed base (both press and finishing), inks and substrates data and trends, color trends, drivers and barriers for growth (such as electronic signage), and opportunities for the future.
- The Future of Print in the U.S. – Landscape, Implications and Opportunities identifies critical trends including the evolution of the consumer experience, the rise of data, the importance of mass personalization and product differentiation, and the role of social media in content generation and consumption.
- Tag & Label Printing Trends, which focused on North America and covers tags and prime labels (wet glue, pressure sensitive, clear, stretch or shrink-wrap, and pull-out labels) as well as in-mold labels and heat transfer labels. Included are shipments, export data, information about functionality by product and market segment, technology investments. Print process usage and shifts by market segment, substrate and other consumables usage stats and trends are included.
- Print Applications: Revenues, Processes and Run Lengths in Commercial Printing, which focused on the North American market. It provides historical statistics for 2010, current stats for 2012 and forecasts to 2017. The study includes commercial, quick and retail printers and focuses on marketing and advertising applications including: catalogs, brochures/ pamphlets, inserts, direct mail, coupons, and more.
- Adaptation Strategies for a Changing Business Environment for Printing Equipment Manufacturers provides analysis of changing revenue sources with some quantitative data regarding total revenue and percent derived from sales vs. new revenue sources such as service, retrofits, rebuilds, consulting services, etc. for the various PRIMIR and NPES constituents including press manufacturers, digital press manufacturers, bindery and other equipment, and press accessories.
- The Future of Retail Advertising provides updates on an earlier PRIMIR report completed in 2005 and addresses the current and future status of retail advertising’s use of print media. It investigates brick and mortar, as well as online advertising barriers and drivers, trends and growth areas.
- Trends and Future of Direct Mail Through 2020, which revisits findings from a 2004 GAMIS study, evaluating all aspects of direct mail. The study identifies verticals using direct mail, utilization of new technologies including variable data printing, QR codes, PURLs, augmented reality, 3D and more. It addresses manufacturing technology changes, the role of ‘big data,’ and supply chain needs. It also explores brand owner perspectives including direct mail vs. other marketing media, response rates, and generational reach differences; drivers for utilizing direct mail such as cost, quality, timing, and other newly identified drivers; and, also discusses the PSP-MSP role and how direct mail has changed. Historical as well as forecast data and trends for the future are included.