In late 2017 and early 2018, Flexo & Gravure Global asked several package print shops and converters about their opinion on the past year and their estimations on trends and challenges for 2018. In the second part of this survey, Richard Bunney, head of graphics & design Ball Beverage Packaging Europe talks about personalization, the impact of the world cup in Russia on launching new products and the influx in inquiries for aluminum packaging due to environmental concerns in terms of plastic substrates for packaging.
As you look back on 2017, were you able to meet your own expectations and what surprised you the most about the printing and packaging industry and markets?
As a business we managed to meet our own expectations as to what the market required for 2017. Personalisation was a big part to our strategy as customers tried to differentiate the packaging type in quite a robust 2 piece printing process we operate in.
As we move forward into 2018, what do you see as the largest trends or megatrends in the industry?
2018 is a big year for football due to the world cup in Russia so we are already in the process of launching new products for the tournament. Some regions/brands are focusing on local teams but some of our key customers are looking to promote the competition as a whole. Not only are our customers looking to impact the straight wall of the can but also incorporate the tab and ends to the design. Trying to incorporate a 360 approach to the packaging type. Using colour matching techniques and laser engraved ends.
What do you feel the industry should be most prepared for dealing with over the next 12 months?
Due to the wide media coverage on plastic becoming a huge issue for the environment we need to be prepared for an influx in inquiries for aluminum packaging. Aluminium cans are infinitely recyclable and fit perfectly in the concept of a circular economy.
(… to be continued)