BASF – New global pigments brand

GERMANY • BASF announced the launch of its Colors & Effects brand, which encompasses its colorants and effect pigments portfolio and serves customers across the coatings, plastics, printing, cosmetics, and agriculture industries. This is the first time the company has created dedicated global pigment teams for the agriculture and cosmetics industries. BASF operates 13 pigment production sites in China, France, Germany, Korea, the Netherlands, Switzerland and the United States.

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