Constantia Flexible – Strategic partnership with Wikitude for augmented reality

Mockup image of hands holding black tablet pc with blank white desktop screen on wooden table (Source: Wikitude)

AUSTRIA • The world’s fourth largest manufacturer of flexible packaging selected independent AR technology provider Wkitude as partner for its packaging solution „Constantia Interactive“ with augmented reality.

Consumers want more information


Conscious buyers want to know more: What is really in the product? What else can I use it for? There is usually not enough space for extra information on a drink or medication package. However, consumers want exactly that: “According to our survey, 69% would rather choose a product for which they can call up useful additional information with their smartphone,” says Alexander Baumgartner, CEO of Constantia Flexibles: “Our answer is “Constantia Interactive”. As soon as the smartphone camera detects the product packaging, additional information about ingredients, instructions for use or interactive marketing campaigns appear.”

Because packaging comes in different shapes and sizes, it’s important to have a reliable mobile app that can recognize them all. Augmented reality apps based on Wikitude can do that whether the user has an Android, iOS or Windows device.

Pack Expo in Chicago

For Constantia Flexibles, ‘Interactive Packaging’ will be one of the key topics at this year’s Pack Expo, the largest packaging trade show in the world which takes place in Chicago from October 14 to 17. For brand owners the benefits of interactive product packaging and the associated customer relationship platform are obvious: they learn a great deal about the wishes and habits of their consumers. With this valuable data, companies can improve their products and target consumers more effectively without having to pass on data to third parties. All of this strengthens the customer’s relationship with the brand. More information about Wikitude and Interactive Packaging from Constantia Flexibles Holding GmbH.

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