Koenig & Bauer – Rebranding operations in North America
USA • Koenig & Bauer’s North American subsidiaries in the US and Canada have been renamed to bring them in line with the parent company’s identity.
On the occasion of its 200th anniversary last year, the parent company returned to its roots and founding name Koenig & Bauer, as part of a global brand relaunch. In a continuation of this rebranding, KBA North America is now named Koenig & Bauer (US) with KBA Canada becoming Koenig & Bauer (CA).
This year will see the names of all of Koenig & Bauer’s global business units, subsidiaries and agencies updated in line with the global brand. According to the company, this will “better reflect our international stature in the graphic arts industry”.