GERMANY • The jury of the Promotional Gift Award 2018 has acclaimed the Thimm Multipack | gift solution, a gift box for drinks as winner in the “special design” category.
The customised product solution combines a smart design with a high brand experience, which can primarily be used for specific advertising campaigns.
It has been created totally from corrugated cardboard and consists of six beer bottles as well as several beer mats and beer mug. Both elements also act as part of the packaging. The handle of the beer mug is used as the packaging box carry handle. Thanks to the well-thought out design the gift boxes can be stacked easily as the design protects the protruding carrying handle.
The large surfaces of the sides are ideal for brand communication purposes and can be customised in their designs. Through the diverse printing processes offered by Thimm, the most appropriate process can be deployed on a case by case basis. Limited print runs in particular can be produced using the digital web-fed printing process.
The Promotional Gift Award is considered to be the seal of creativity in the haptic advertising sector. It has been awarded for 15 years and highlights outstanding advertising items. The product idea, the design quality and coherence of form along with the novelty value and the innovativeness of the design are the main focus points. This year the five-person jury judged 229 submissions in seven categories with the awards.
The Promotional Gift Award
The Promotional Gift Award is an international competition that distinguishes creative and courageously implemented promotional products or product range concepts since 2003. German and international manufacturers, importers, distributors, designers, agencies and promoting companies are allowed to take part. Organised by WA Media, the Promotional Gift Award serves as a benchmark across the market, ensures the award winners publicity and underlines your innovative strength and creativity to customers, business partners and competitors as well as within your own company. In addition to presence in the media, the award has an image profiling effect for the winners. It gives them a USP, which distinguishes them from their competitors and is a quality seal conferred by an independent, overarching institution.