Windmöller & Hölscher – Joining CEFLEX to promote circular economy

GERMANY • The European initiative CEFLEX aims to improve the contribution of flexible packaging to the circular economy. The aim is to find better system design solutions by 2025 through cooperation between the many players along the entire value chain. Now, the German mechanical engineering company Windmöller & Hölscher (W&H) joined CEFLEX.


The initiative looks at the entire life cycle of flexible packaging from production, consumption and collection to waste management and secondary raw materials. An important goal is to develop guidelines for flexible packaging that are recognised throughout Europe by 2020. Other working groups deal with new technologies, infrastructure and business models as well as end markets for recycled material.

Transforming flexible packaging into a closed material system will represent a major challenge for the flexible packaging industry in the future, explains W&H CEO Dr. Jürgen Vutz. “As a leading company in the field of machines for manufacturing flexible packaging, we can make an important contribution to the technological advancement, in particular,” states Vutz when explaining the involvement of W&H in the collaborative initiative.

CEFLEX – A European project

CEFLEX is a collaboration initiative of a European consortium of diverse companies and organizations that represent the entire flexible packaging value chain. The mission of the project is to further enhance the capabilities of flexible packaging in the circular economy by improving the system design solutions through mutual cooperation. In addition to Windmöller & Hölscher, more than 70 other companies and organizations are involved in the CEFLEX project – these range from raw material suppliers to packaging processers and brand owners.

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