USA/GERMANY • NPES The Association for suppliers of printing, publishing and converting technologies and VDMA, the mechanical engineering industry association of Germany (Verband Deutscher Maschinen- und Anlagenbau) announce the availability for purchase of the joint comprehensive study, “Worldwide Market for Print 2.0: Global Opportunities in Packaging (WWMP).” The study examined global print packaging markets within 26 countries across the globe that combined represent 80% of global GDP and 70% of the world’s population.
According to the new study, total world packaging revenues grew from USD 231 billion in 2011 to USD 245 billion in 2016, and between 2016 and 2020 print packaging global revenues are projected to grow by 17% or USD 41 billion to USD 286 billion in 2020. Notably in 2016, 79% of total global print packaging revenues was concentrated in the top five markets comprised of the USA, China, Japan, Germany and the UK, however, the largest share and fastest pace of future growth will be recognized in emerging nations, primarily in the Asia-Pacific region.
The accelerated growth of emerging markets remains the dominant trend and driving force behind the print packaging industry outlook, due to rising middle classes and fast growing incomes and urbanization. Regionally, Asia-Pacific is the largest market projected to grow to USD 130 billion by 2020, compared to North America projected to reach USD 90 billion and Western Europe forecast to reach USD 52 billion.
All subcategories of print packaging will grow at rates of 3-5% CAGR, with corrugated print packaging enjoying the highest share of the global packaging market at USD 101 billion in 2020, though demonstrating the slowest rate of growth at 3.5% in 2016-2020. Flexible print packaging will be the fastest growing segment at 5.7% average annual pace to post revenues of USD 73 billion in 2020. Specific country markets across developed and emerging economies will experience varying rates of growth, in all subcategories, to also include folding cartons, labels and tags, and other segments such as direct print on metal and rigid plastics.
A team of consultants from The Economist Intelligence Unit, the business information arm of The Economist Group, worked closely with a joint task force of NPES and VDMA member companies to conduct the most comprehensive research and analysis to date on the global print packaging market for this first ever co-produced study by the global association leaders, NPES and VDMA.