CHINA • With a growing middle class, consumption patterns in China are rapidly changing. The Shanghai World of Packaging (swop), which will be held from 7 – 10 November 2017 at the Shanghai New International Expo Centre, will join hands again with “Packaging Family” to present the “FMCG Future Zone” and reflect this trend. Packaging Family is a non-profit organization and a community for the packaging industry with over 500 FMCG corporate members. This alliance will bring together over 500 packaging material and product providers, both domestic and foreign, to the “FMCG Future Zone”, including RPC, YUTO Packaging, Jingli Can, Beauty Star, Liji Packaging, Jinsheng New Material, Luencheong and many more. Displayed products will include plastic, paper, metal, glass, wood, printed labels, inks, adhesives, etc., covering a total area of about 10,000 square meters. This featured zone will highlight packaging solutions for FMCG brands while creating a platform for cross-area communication, and eventually enhance brand competitiveness of the FMCG companies.
For the end-user of packaging applications, they can not only find the most creative and innovative designs of packaging materials, products and containers at swop “FMCG Future Zone”, but also have the chance to have discussions with their peers in the packaging industry to explore the core needs of product packaging and design, and the future trends of products and technology at the “FMCG High-end Forum”.
The packaging and procurement department owners of Johnson & Johnson, Unilever, L’Oreal, Mary Kay, Pepsi, Yum and other daily sanitation products and food manufacturers have signed up for swop 2017. The three organizers of the exhibition – Düsseldorf Exhibition (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., and China Food and Drugs International Exchange Center are deploying a lot of resources to promote the event and are sending out e-mails, text messages, WeChat messages and telephone invitations to hundreds of thousands of potential visitors to attract maximum traffic at this event.
The organizers report that exhibition booths are almost entirely sold out.