SWITZERLAND • The centre of digital innovation of Bobst has appointed Reto Simmen as its chief business officer (CBO).
Simmen is a high-profile figure in the industry with nearly 30 years’ experience in printing, most recently as general kanager of Swiss-based inkjet developer Graph-Tech. There he oversaw a double digit average growth in turnover during his tenure, while doubling the number of employees within the period.
Simmen will report to Mouvent CEO Simon Rothen, and will be responsible for marketing, sales and service within the company. He will oversee the marketing and global sales channels to ensure coordinated and consistent messaging and rollout of Mouvent’s innovative portfolio of products. He will establish a service organisation that will provide best-in-class support to the company’s customers from the outset.