THE NETHERLANDS • Xeikon has announced two personnel changes — Filip Weymans has been promoted to vice president of marketing and Pedro Sá has been appointed as sales director in Latin America. Previously serving in the role of director of segment marketing labels and packaging, Weymans has been with Xeikon for 18 years. During that time, the company said he has driven growth, supported change in emerging market sectors and helped customer companies change their approach to embrace digital print.
Sá began his role at the beginning of August and is based in Sao Paulo Brazil; he was selected to cover the Latin American geography as the company sees abundant opportunities for growth in the region. His skills in business development and strategic projects will drive commercial growth, the company said. His experience in finance and accounting combined with his knowledge and expertise with different printing technologies, will strengthen Xeikon’s business model in Latin America. With an impressive career across a wide product portfolio including wide format, Sá has spent the last 17 years in leading sales and marketing roles.