Product: Download »Colour specifications by brand owner«

Download »Colour specifications by brand owner«

How useful are colour specifications provided by brand owner and how they might be achieved in printing practice.
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More and more brand owners are providing print suppliers with specific colour values, tolerances and conditions for colour measurement. An advantage of this trend is that there should be a clear understanding of the expected quality instead of the print suppliers depending on a subjective evaluation by their customers. This article will shed some light on how useful those specifications are and how they might be achieved in printing practice.