Download »The value of digital printing in the current digital packaging market«Many packaging printers consider the idea of investing in digital printing. It is helpful to take a close look at the technologies and current market trends.
Many packaging printers consider the idea of investing in digital printing. It is therefore initially helpful when making an investment decision to take a close look at the technologies and current market trends.
These days, more than ever, the consumer is in the driver’s seat when it comes to how, when and where – or even whether – marketing messages are considered. For this reason, brands are adapting their marketing programs to make them more personal and relevant. This can be in the form of personal messaging to a specific type of consumer or through the use of versioning to target specific demographic or psychographic groups. And this change does not only affect marketing messages; brand owners are also diversifying their products in order to better target specific regions, seasons, customer groups, events, etc. The result? A growing volume of short-run labels and packaging that can often be too costly to produce using conventional production methods. This is where digital printing comes in. Today’s digital presses can not only produce short runs – even down to a quantity of one – cost-efficiently, but there is no compromise in quality.